Brand Identity
Core branding, slogan, tone, and visual identity guidelines for the HOT Network.
Overview
HOT Network represents a new standard for creator ownership, monetization, and digital commerce. The brand reflects clarity, empowerment, and modernity — grounded in Web3 principles while accessible to a global audience.
Slogan
"Own Your Content. Own Your Earnings. Own Your Freedom."
This encapsulates the HOT Network's mission of ownership-driven, creator-centric digital experiences.
Brand Values
- Ownership and sovereignty over digital content
- Speed and efficiency powered by Solana
- Transparent and fair economics
- Global access with privacy by design
- Simple and intuitive user experience
Tone & Voice
The HOT Network communicates with a precise, modern tone:
- Clear and straightforward
- Confident without exaggeration
- Professional yet approachable
- Focused on value and simplicity
Logo
Usage Guidelines
- Maintain proper spacing around the logo
- Do not distort, rotate, or alter proportions
- Only apply the logo on approved color backgrounds
- Avoid placing the logo on visually dense surfaces
Token Identity
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The HOT token is the core utility asset within the ecosystem, powering payments, staking, rewards, and access throughout the platform. Branding aligns with the token's functional, minimalist identity.
Color Palette
The color system reflects clarity, focus, and premium simplicity.
Primary Black
Dark Gray
Light Gray
Brand Accent